Tressie Lieberman leads Starbucks global brand strategy, overseeing Marketing, Creative, Menu, Digital, and Global Channel Development. Her team is driving growth and building brand love around the world.

Prior to joining Starbucks, she was most recently the Chief Marketing Officer for Yahoo, where she was responsible for global consumer and B2B marketing across the portfolio of brands. Through Tressie’s leadership, Yahoo tapped into its heritage to reinvigorate its brand identity as a modern, relevant and growing business. Tressie also held leadership positions at Chipotle, Snap Kitchen, and Taco Bell. At Chipotle, she served as Vice President of Digital Marketing and Off-Premise where she was responsible for launching and growing Chipotle Rewards, driving delivery growth, increasing digital ordering awareness and becoming a leader in community engagement to ignite growth with Gen Z.

During her time, Chipotle established an industry leading digital business, and was named to Time100’s Most Influential Companies in 2023 for being a social media maven. At Snap Kitchen, she served as CMO, leading retail partnerships and overseeing a full brand and menu redesign. During her Taco Bell tenure, Tressie created an incubator that focused on rapid prototyping and delivery growth, and she launched the first Taco Bell e-commerce platform. She also designed and drove the social media and influencer strategy that positioned the brand to win in youth culture.

Tressie has a strong track record in building brands, developing compelling products, creating incredible consumer experiences, launching breakthrough marketing and building winning teams. She has achieved accolades such as being named on Business Insider’s Top Influencer Marketers, Nation’s Restaurant News Power List and Advertising Age Women to Watch.

She holds a B.S. in Advertising from the University of Texas. She recently relocated to Seattle with her family.